Attention Budget

You may not know the name Attention Budget, but you know the thing. This page only introduces the two of you formally.

What this concept offers is a pause — one extra beat between what happens and what you do about it. Civilisation, someone said, is measured in that beat.

It is worth keeping in your pocket not because it is always right, but because it is always available. A tool you carry beats a perfect tool you left at home.

Consider the farmer. He does not argue with the season; he arranges his work inside it. The city man does the opposite — he argues with every Monday and is surprised every Friday.

Time is the one currency the Reserve Bank does not print more of. That is all. A small tool, honestly kept, beats a large one admired.