Top Goal Time

Some ideas arrive wearing uniforms. Top Goal Time arrives in a kurta — plain, comfortable, and ready for work.

The idea is simple, and like most simple ideas it is easy to nod at and hard to use. The nod is free. The use costs attention, every day, in small change.

Consider the farmer. He does not argue with the season; he arranges his work inside it. The city man does the opposite — he argues with every Monday and is surprised every Friday.

Time is the one currency the Reserve Bank does not print more of. Print it on a card if you like. Better: print it on a habit.