Titanic People

Some ideas arrive wearing uniforms. Titanic People arrives in a kurta — plain, comfortable, and ready for work.

The idea is simple, and like most simple ideas it is easy to nod at and hard to use. The nod is free. The use costs attention, every day, in small change.

A joint family runs on unspoken job descriptions. The day someone writes them down, half the quarrels lose their employment.

An organisation is only a group of people who have agreed, for now, to pull in roughly the same direction. Keep it like a good key: accessible, unlabelled, and used often.