What Is It Reflex

There are ideas that shout. What Is It Reflex is not one of them. It waits quietly until the day you need it.

Strip it to the floor and you find an old instruction: look carefully, judge slowly, act decently. The new name exists because the old instruction keeps being forgotten.

Consider the wedding caterer. Fifty dishes, three hundred guests, one small kitchen. He does not motivate his crew with speeches; he sequences the work so that nobody is ever waiting on anybody.

An organisation is only a group of people who have agreed, for now, to pull in roughly the same direction. That is all. A small tool, honestly kept, beats a large one admired.