Banana Principle

Banana Principle does not tell you what to do. It tells you what not to forget while you do it.

The principle works because it moves the decision from the moment of weakness to the moment of clarity. You choose the rule when you are calm, so that the rule can carry you when you are not.

Strip it to the floor and you find an old instruction: look carefully, judge slowly, act decently. The new name exists because the old instruction keeps being forgotten.

The housewife with her kitchen budget runs a tighter ship than most finance departments. She knows the difference between price and cost — one is on the tag, the other is on the month.

Money is a good clerk and a terrible master; the arrangement is entirely up to us. The name is new; the wisdom stood at bus stops long before either of us.