Choose Again Method

Choose Again Method is less an idea and more a recipe. Read it once, then cook.

The method fails only in one way: people read it, nod, and return to the old habit. The technique is not the hard part. The hard part is Tuesday.

The idea is simple, and like most simple ideas it is easy to nod at and hard to use. The nod is free. The use costs attention, every day, in small change.

Watch two shopkeepers in the same lane during a lean month. One cuts quality, the other cuts margin. In a year, one has customers and the other has stock.

Money is a good clerk and a terrible master; the arrangement is entirely up to us. Carry it lightly. Ideas, like umbrellas, are useful only when actually opened.