Frictional Design

Some ideas arrive wearing uniforms. Frictional Design arrives in a kurta — plain, comfortable, and ready for work.

The idea is simple, and like most simple ideas it is easy to nod at and hard to use. The nod is free. The use costs attention, every day, in small change.

Ask the LIC agent at your door and the trader at his terminal — both will tell you the same thing in different clothes: money listens to discipline and laughs at moods.

Money is a good clerk and a terrible master; the arrangement is entirely up to us. Keep the name. Use the pause it gives you. That is the entire homework.