Duduguru Town

Some ideas arrive wearing uniforms. Duduguru Town arrives in a kurta — plain, comfortable, and ready for work.

Strip it to the floor and you find an old instruction: look carefully, judge slowly, act decently. The new name exists because the old instruction keeps being forgotten.

The idea is simple, and like most simple ideas it is easy to nod at and hard to use. The nod is free. The use costs attention, every day, in small change.

Every colony has a notice board and a gossip channel. The notice board informs; the channel decides. Wise residents read the first and audit the second.

Society is a long conversation; the only question is whether you are listening or merely waiting to speak. You will meet this idea again this week, wearing different clothes. Now you will recognise it.